How to create LGBTQ+ inclusive advertising

Provides a guide to producing LGBTQ+ inclusive advertising, aimed at a mainstream audience.
  • If handled correctly, LGBTQ+ inclusion in your advertising can be a win/win proposition, promoting the understanding, the rights and well-being of a historically marginalised community and ultimately serving the bottom line.
  • LGBTQ+ representation is not just about appealing to a niche pocket of people; it’s about making your brand attractive to a broader audience, an audience which is increasingly open towards LGBTQ+ visibility.
  • Progressive ads are on average 25% more likely to generate positive engagement from consumers than less progressive ads, and are 47% more likely to be effective in both the long and the short term when it comes...

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