How To Achieve Trade Show Success

Bill Kesting

This article describes how to get the most out of trade shows and exhibitions by providing proper marketing support before, during and after the event.

How To Achieve Trade Show Success

Developing and implementing marketing strategies

Bill Kesting 3M Promotional Markets

It's an investment to take part in a trade show. For your booth alone, you have to reserve space, prepare designs, construct property, create graphics and transport it to the show – not to mention the related costs of personnel travel, product giveaways and handout materials. So it's important that your investment results in a successful show. To fully capitalize on your show participation, your most important effort is the marketing support before, during and after the show. A strong marketing campaign can...

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