How the internet is reshaping advertising

Rex Briggs, managing director at Marketing Evolution, believes that the internet has been the catalyst for a reorientation of marketing - a fundamental change in the way we think about the business.

How the Internet is Reshaping Advertising

Rex BriggsMarketing Evolution

A lot of new exciting developments are afoot online. But to focus on the evolution of the ad banner to larger ad formats, or the possibilities of SMS or the rebirth of internet video...

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