How tapping "creative data" can help advertisers boost effectiveness

Creativity has often been viewed as an art rather than a science, but a new generation of artificial intelligence tools are helping provide deeper insights into this advertising discipline.

Watch the related session from the Cannes Lions festival here.

Advertising creative, long seen as more art than science, is getting a data-driven makeover.

This new, statistically-validated approach to crafting the best TV spot, pre-roll video or print ad...