How Super Bowl ads impact football “super fans”

Television spots in the Super Bowl can generate “big results” among passionate followers of this annual event, according to a study by research firm YouGov.

Running television spots in the Super Bowl is an opportunity for brands to  deliver “big results” among the most passionate followers of this event, research firm YouGov has found.

In its “How effective is Super Bowl advertising?” report, the company...

Not a subscriber?

Schedule your live demo with our team today