How sports sponsorship can always win

Karen Earl briefly describes a successful campaign for Coca-Cola and its sponsorship of the soccer World Cup, with a special one day link with Sainsbury's stores when the cup itself was on display.

How Sports Sponsorship Can Always Win

Karen EarlKaren Earl Sponsorship

 

Why sponsor a team/event/personality/building/or even part of a motorway? Historically, sponsorship was seen as a whim of the board an easy way to ensure the chairman...