How Shiseido innovates consumer engagement with next-gen customers

With the consumer journey constantly facing disruption, participants at Futr Asia 2022 heard how brands can stay ahead of this disruption.

Consumer engagement cannot remain stagnant – it constantly needs to be innovated, Juliana Chu, Shiseido’s Vice President of Digital and E-commerce for Asia Pacific, said at the recent Futr Asia 2022 conference.

Speaking on “Loyalty building with next-gen...

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