How Salesforce views the future of marketing events

Salesforce, the software provider, is adopting a nuanced strategy as it returns to in-person events following the challenges of the depths of the COVID-19 pandemic.

Before the COVID-19 pandemic, the annual Dreamforce conference held by Salesforce, the business-to-business software firm, would bring over 170,000 delegates to San Francisco.

The yearly confab traditionally mixed product launches with information sessions,...

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