How radio ads affect consumers

James Peacock, Radio Ad Effectiveness Lab, describes a major recent research study designed to guide advertisers on how to use the radio medium.

How Radio Ads Affect Consumers

James Peacock Peacock Research, Inc.

As we have learned since the founding of the Radio Ad Effectiveness Lab in 2001, there are many ways to look at 'effectiveness', and a multitude of factors that can affect advertising...