How proper brand values saw HSBC through the worst of times

Orlando Hooper-Greenhill

Consumer response to the global economic crisis has varied in different parts of the world, creating a unique challenge for global bank brands such as HSBC.

How proper brand values saw HSBC through the worst of times

Orlando Hooper-Greenhill

Keep calm and carry on. This was the sentiment historically adopted by the British in times of crisis – the words were made public on a famous poster. This sound advice...

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