How pre-testing can increase your ROI by 900%

Spike Cramphorn of add+impact puts the financial case for pre-testing ads. He calculates that by discarding ineffective ads, and tweaking others you can make a return of 900% on your research budget.

how pretesting can increase your ROI by 900%

Spike Cramphorn

Suppose someone offered you an investment that would return you five times your money in a year. You would be suspicious and probably end the conversation right there. If he offered to increase...