How potent is my potion? Intuitive judgments in consumer decision making for OTC products

Creating change in today’s marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers.

How potent is my potion? Intuitive judgments in consumer decision making for OTC products

Anjali PuriCustomized Products & Services Group, Asia Pacific; The Nielsen Company, India

Sumeet SalujaGlaxo SmithKline Consumer Healthcare, India

INTRODUCTION...

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