How PMI is driving behaviour change and introducing unfamiliar products

Philip Morris International (PMI), the tobacco company, is using nicotine pouches and snus to move the industry towards a smokeless future, but faces challenges in this area.

The tobacco industry is moving away from combustible products towards smokeless ones, but developing such offerings is only one – and, arguably, the easier – part of a much bigger shift that is needed.

Changing consumer behaviour, in fact, could be much...

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