How much should I spend on advertising?

Andrew Green

The issue of how much to spend on advertising is perhaps the most important challenge that faces marketers, but it is a problem without a simple solution.

How much should I spend on advertising?

Andrew GreenZenithOptimedia

One of the most important tasks of a marketer is to determine how much to spend on marketing and advertising. Thousands of books and articles have been written on the subject1and countless...

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