How much should I spend on advertising?

Andrew Green

The issue of how much to spend on advertising is perhaps the most important challenge that faces marketers, but it is a problem without a simple solution.

Marketing budgets
Media & communications budgets

How much should I spend on advertising?

Andrew GreenZenithOptimedia

One of the most important tasks of a marketer is to determine how much to spend on marketing and advertising. Thousands of books and articles have been written on the subject¹and countless...

Learn more Get a demo