How much is fame worth to the bottom line?

Justin Sampson

Being famous - having a high reputation - is important for brands as for people, and we all recognise it as correlated with wealth and success.

Brand equity & strength
Brand theories & ideas
Celebrities & endorsement
United Kingdom
Strategy

How Much is Fame Worth to the Bottom Line?

Justin SampsonCustomer Relationships Marketing, ITV Sales

It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models who can help us achieve what we want since...

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