How Mastercard won the small shopkeepers of India

Abhinav Jain

Mastercard, the financial services brand, motivated retailers to go digital in their payment modes in India.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: McCann - IndiaIdea creation: McCann GugugramMarket: AsiaSector: Financial servicesMedia channels:Public relations, Events & experiential, Outdoor, Out-of-home, Word of mouth, Influencers,...

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