Campaign details
Brand: MastercardBrand owner: MastercardEntrant company: McCann - IndiaIdea creation: McCann GugugramMarket: AsiaSector: Financial servicesMedia channels: Public relations, Events & experiential, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Social media, Online video, Print - general, UnspecifiedBudget: Up to 500k
Executive summary
The Challenge: Payment Digitization remains a challenge amongst Indian small town retailers, with majority remaining cash based in spite of government efforts.
The Insight: Retailers in smaller town don’t trust brands and advertisements, but trust their customers who they interact with the most...