How marketers can improve their ad stack with more persistent data

Jim Dennis

Offers ideas on how marketers can improve their ad stack to unify digital customer identifiers and better link their ad stack to business outcomes.

Doug Armand/Getty Images

Tying digital marketing campaigns to business outcomes is generally something marketers strive to do, and there is a plethora of technology platforms devoted to that task. Common business outcomes from marketing efforts include everything from foot traffic to brand lift to online sales and user scores. The sum total of these efforts is finding the right user in the right place at the right time within the digital ecosystem. Tech tracking platforms can help identify that axis of opportunity by measuring the person, place, and time to hopefully find them again — or more like them.

Those multiple...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands