How marketers are bridging the gap between streaming and linear TV

Melanie Hamilton

Examines how data-driven TV advertising, using a balanced mix of linear and addressable TV, can create measurable success in future, more targeted, cross-channel campaigns.

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to...

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