How legacy e-commerce site World Pantry is keeping innovation at the forefront

Elana Morris

WorldPantry.com has been in the e-commerce industry for more than 20 years. Its success is largely a result of its ability to change with the times.

When David Miller founded WorldPantry.com in 1998, he saw an emerging demand for specialty food delivery. E-commerce as we know it was still in its infancy – Amazon had gone public just a year prior, and was still known primarily for book sales.

In 2023, e-commerce has become an indispensable part of modern life – and only seems to be growing. According to Diffusion’s 2022 Direct-to-Consumer Purchase Intent Index, nearly six in 10 consumers made a purchase from a DTC brand in 2021.

For its part, World Pantry is keeping pace. WorldPantry.com is an e-commerce business...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands