How integration built loyalty for Subaru

Campaign in 2000 for Subaru in Australia. Subaru is the only car maker exclusively manufacturing all-wheel-drive (AWD) cars.

Subaru Australia

How integration built loyalty for subaru

Author: Sarah Charles Agency: Leo Burnett

Objectives: To use Subaru's positive brand perception to increase its brand loyalty by 13%, increase re-purchases by 10% and maintain...