How Heyday is building a “next generation”, digital-first CPG company

Heyday is seeking to build the “next generation” of consumer-packaged goods (CPG) firm by building a portfolio of digitally-native brands that flourish on Amazon’s e-commerce platform.

Heyday is a digital-first business with an ambitious goal: namely, to epitomize "the next generation" of brand owners in the consumer packaged goods (CPG) industry.

In pursuit of that objective, the San Francisco-based enterprise has a distinct business...