Heyday is a digital-first business with an ambitious goal: namely, to epitomize "the next generation" of brand owners in the consumer packaged goods (CPG) industry.
In pursuit of that objective, the San Francisco-based enterprise has a distinct business model that is premised on acquiring, incubating and curating young brands that are primarily distributed through online channels – and, especially, via Amazon’s ecommerce platform.
“Our vision is that we’re building a company with Amazon as its center,” Reema Batta, Heyday’s chief marketing officer, told WARC in an interview.
Elaborating on this point, Batta added that she sees Amazon as a kind...