How 'fruitier' Vimto squashed the competition in the South

This paper describes how Vimto, a product which had long enjoyed high acceptance in the North of England, devised a TV campaign that successfully introduced the brand to the South, particularly the London area.
Agency: Cheetham Bell JWTAuthor: Not credited

Area Awards 2001 Silver

How 'Fruitier' Vimto Squashed The Competition In The South

In April 1999 Peter Knowles was appointed Marketing Director of Vimto Soft Drinks. (1) The Vimto brand is the jewel in...