How FMCG brands should react to South-East Asia’s rising inflation

Nelson Woo and Kacey Lim

Inflation presents huge challenges for brands, which need to be aware that shoppers, categories and markets are responding differently to the pressure of rising prices, say Kantar Worldpanel Asia’s Nelson Woo and Kacey Lim.

Inflation is rising in Southeast Asia and shoppers are starting to notice the impact on their shopping bills and reacting. We are already seeing changes in behaviour across the region as shoppers, particularly those on low incomes, adapt to increased pressure on their wages.

The good news for SEA is that the anticipated rise in inflation won’t be as extreme as what’s being seen in Europe, but it will still have a significant impact. The latest predictions from the IMF are that global inflation will rise to 8.3%by the end of the year compared with more than...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands