How FMCG brands can gain market share in the downturn: evidence from WARC, Nielsen and the IPA

Stephen Whiteside

How brands can enjoy competitive benefits increasing their share of voice during recession is explored in this paper by WARC's news editor, Stephen Whiteside.

How FMCG brands can gain market share in the downturn: evidence from WARC, Nielsen and the IPA

Stephen WhitesideWARC

One of the main challenges facing most FMCG brands in the current economic downturn is how to increase market share at a time when many...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today