How Facebook Horizon combines VR and social media in the “metaverse”

Facebook Horizon aims to build the next generation of social media in the “metaverse”, a term that describes shared, three-dimensional and digitally-driven spaces.

Why it matters

As virtual reality technology advances, there will be more opportunities for people to connect in exciting digital worlds. Marketers interested in exploring these spaces will have to navigate a new frontier of engagement, while remaining...