How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
Gita Venkataramani Johar, Michel Tuam Pham, and Kirk L. Wakefield
Event sponsors often do not receive proper credit for their efforts. This issue was examined in a field study involving over 300 baseball fans attending minor league games during the summer season.
How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
Gita Venkataramani JoharColumbia UniversityMichel Tuan PhamColumbia UniversityKirk L. WakefieldBaylor UniversityEvent sponsorship continues to attract ever-increasing levels of interest...
