Shoppable content saw a huge uptick in popularity in 2020 as COVID-19 closed so many brick-and-mortar locations. The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a ‘storeless’ environment by as much as 500%.
Why tap into shoppable media?
Directly ‘shoppable’ media, such as livestreams, social commerce and shoppable ad formats, will be the fastest-growing advertising category in the near future as retailers and brands seek to reach consumers who are more likely to shop online. In fact, livestream-generated sales were expected to double to $120bn worldwide in 2020.
The percentage of...