How do I successfully advertise a variant?
The term “variant” covers a range of scenarios, from the relatively minor, such as a new flavor, to the major, such as a launch that you intend will eventually overtake the parent brand. How you promote...
How do I successfully advertise a variant?
There are benefits to advertising a new variant under an existing parent brand; values from the umbrella brand can be transferred by using similar branding devices, styles, or music.
