How do I measure the internet audience?

Andrew Green

As the online market continues to expand, and the sophistication of online ads grows, measuring the number of users viewing material over the internet is of increasing importance.

How do I measure the internet audience?

Andrew GreenZenithOptimedia

BACKGROUND

There were 1.1 billion internet users in January 2007 – about 17% of the world's population.1Of these, the majority access the net via high-speed broadband connections....

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