How Deepfakes and Artificial Intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior

Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, and Kenneth Bates

Creative artificial intelligence technologies (e.g., deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising.
Campbell et al

Management Slant

  • Although use of artificial intelligence (AI) is becoming commonplace, more creative forms of AI are only beginning to emerge.
  • Creative AI has the potential to reshape many, if not all, aspects of the advertising production and distribution process.
  • Industry actors who leverage creative AI before others will likely gain competitive advantage.
  • In addition to potentially causing structural changes to the advertising industry, creative AI will likely affect consumers and, thus, also associated consumer protections.

Averting Advertising Industry Myopia

Artificial intelligence (AI) applications have come a long way since Boden (1998) first imagined how AI might...

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