How cultural insights informed Jim Beam’s global rebrand efforts across 23 markets

Case study detailing why brands must be diligent when adapting global campaigns to local markets.

Jim Beam is a bourbon whiskey produced by Beam Suntory, and is one of the best-selling bourbon brands in the world. The family business was founded in 1795 and to this day, seven generations of the Beam family have been involved in its production.

In 2018,...

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