Agency: | Author: Katrina Michel |
How Crown 'Inspired' a Nation of Home Decorators
This case study shows how Crown Wallcoverings revolutionised marketing in the wallpaper industry and reaped the benefits both with consumers and trade partners.
Boom in decorating doom for wallpaper
'An Englishman's home is his castle' has never had more resonance the British are obsessed about their homes and what they say about them. Over the past decade people have really caught the home-decorating bug. House Beautiful and File Decoration, Changing Rooms and Home Front, Habitat and Ikea, Homebase and B&Q all encourage us to make the...