How crazy good revitalized the pop-tarts brand

Kellogg’s Pop-Tarts had been a market leader for 25 years but, in 2003 alone, main competitors Nabisco and Quaker, had introduced over fifty new products in the breakfast category, aimed at taking market share from Pop-Tarts.

How crazy good revitalized the pop-tarts brand

BUSINESS SITUATION

Since its introduction to the marketplace in 1964, Kellogg's Pop-Tarts brand has achieved unprecedented growth and category superiority. Pop-Tarts had successfully grown sales and market...

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