How Coca-Cola's 3A model can facilitate Chinese SMEs' post-pandemic strategic choices
冯广晟 Curtis A. Ferguson，毛至人 Zhiren Mao
The post-pandemic era is a comprehensive test of the capabilities of vulnerable small and medium-sized brands that need to reshape their strategic choices. There is no doubt that a more adaptable model is required.
The unexpected lockdowns during 2022 has brought new challenges for many emerging brands in China.
First of all, no one knows if the pandemic will gradually disappear with the passage of time or if there will be new viruses. The uncertainty that comes...