WARC MAP 2009: How Channel 4 and iCrossing engaged online consumers
Among the many pressures likely to face advertisers and agencies in the economic downturn, the need to prove the effectiveness of marketing communications seems...
How Channel 4 and iCrossing engaged online consumers
This article previews a presentation to be given at WARC Online's Measuring Advertising Performance conference on 4-5 February 2009.
