How can premium brands survive during an economic recession?

The paper presents results of a fundamental work conducted across a wide range of Unilever products in Brazil to provide knowledge-based guidance for a multi-faceted CRM program.

How can premium brands survive during an economic recession?

Karol SapiroWunderman Communications, Brazil

Mara Pezzotti and Renata StefaneliUnilever HBA Division, Brazil

Alan GrabowskyABACO Marketing Research, Brazil

Alex Gofman and Howard R. MoskowitzMoskowitz...