How can China's brands reconnect with today’s anxious consumers?

Even though the pandemic seems to be under control today for the China population, uncertainty about the future remains, and anxiety still influences every move, so empathy, singularity and consistency appear to be the keys to success.

Lockdowns, unavailability of daily necessities, and frequently-updated regulations have been imprinted in the minds of Chinese consumers for the past two to three years. With constant anxiety about basic needs like food, medical supplies and mental health...

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