How brands grow today: Beyond mental and physical to ‘digital availability’ powered by creativity

Digital commerce is experiencing a pivotal moment, wherein a combination of art and science is necessary to differentiate oneself from the competition and motivate a shopper to purchase.

In the current e-commerce landscape, we have seen many significant changes from just a few years ago. Decisions once shaped by relationships are now driven by data. Shelf placement has transitioned from being static to dynamic, backed by algorithms that track the purpose behind every purchase.

In this new shopping environment, the algorithm reigns supreme. According to our agency’s calculations, retailers now demand that the average brand makes over 84 thousand optimizations per week to ensure that their products are discoverable on the digital shelf.

The pandemic resulted in the exponential growth of online shopping, with a further surge in...

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Insights Team
Bray Leino

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