Connected TV
This article is part of a series of articles from the WARC Guide to connected TV. Read more
Why it matters
New, high-demand advertising platforms such as CTV almost inevitably lead to advertising fraud, so brands need to remain vigilant, and practical, about avoiding it.
Takeaways
- While human usage of streaming did go up during the pandemic, that usage has stabilized, and the hourly patterns remain the same; brands would do well to realize these patterns are indicators of where CTV inventory really is.
- Even when ad-supported, CTV ad loads are less than they are in linear...