Tracking consumer behaviour is critical for any business. When COVID-19 struck in early 2020, it moved most of the world from offline to online and retailers had to adjust to these changes by creating omnichannel strategies to succeed.
During a panel discussion at FUTR Asia 2021, Anil Srinivas Chilla, chief digital officer of L’Oréal India; Loek Berendsen, global omnichannel strategist; Richard Millson, managing director of Meyer Cookware Australia and NZ; and Tarundeep Singh, senior director, SEA and India, Nike; discussed how brands can continue to be relevant in the offline and online world. The panel was moderated by Semun Ho,...