How brands and media can understand high net worth individuals

Tini Sevak

Many brands, sectors and categories aspire to reach and appeal to HNWI audiences due to their spending power and influence.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

What does it mean to be HNWI today?

One of the contradictions of audience research is that at a rudimentary level we must continue to find ways to define an “audience” when, by our very nature, humans are unique and different. Just because people may be categorised within the same segment – by gender, age or nationality etc – doesn’t mean that they will share the same...

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