How B2B customers like to get their information

Christopher Hosford

As content marketing commands more time and investment among B2B companies, there are several factors that can aid or hinder success.

As content marketing commands more time and investment among B2B companies, there are several factors that can aid or hinder success. These factors are increasingly crucial because they determine who accesses what kinds of content that drive engagement and whether prospects choose to stick around and learn more about the company's products and services.

Gary Waters/theispot.com

There are distinct variations in what types of content are most requested by prospects. For example, requests for e-books are triple that of white papers, says a recent report by content syndication platform NetLine, which analyzed four million B2B content downloads...

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