How APAC businesses can design privacy experiences that assure consumers

The APAC Privacy Research report by IAB SEA looks at how businesses can collect data while ensuring consumer privacy in a privacy-first world.

Being privacy-ready is essential for a business. But that is not sufficient to earn the consumer’s trust and businesses face several challenges as they look to build their first-party data capability and assure consumers of their privacy.

“User trust in an organisation depends on a fully consented relationship in the rapidly evolving privacy moment,” said Emma White, Privacy Lead, SEA at Google.

She was speaking at the virtual launch of the APAC Privacy Research report by the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India).

The APAC Privacy Research report was put together by IAB SEA...

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