Conscious media investment
This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.
Why it matters
The internet is funded by advertising and reflects what advertisers are willing, consciously, or otherwise, to allow that budget to support. Rapid developments in programmatic have often exposed many brands to new risks. It’s crucial that advertisers have total visibility of their media supply chain and make the right decisions on where their ads are running.
Takeaways
- Brands are very focused on both environmental, social and governance (ESG) and Diversity and Inclusion initiatives,...