How American fragrance brands can effectively address multi-cultural differences
Frederick Miedzinski and Alan Appelbaum
New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.
How American fragrance brands can effectively address multi-cultural differences
Frédéric MiedzinskiEuroNet, France
Alan AppelbaumMarket Probe International, United States
THE UNITED STATES AND FRANCE NO LONGER SHARE THE SAME VALUES
A major international...
