How ambivalence towards risky products increases interest among young consumers

Ambivalent attitudes can increase young consumers’ interest in “risky” products that have short-term positive but long-term negative consequences.

Ambivalent attitudes towards “risky” products with short-term benefits but longer-term costs – like energy drinks, e-cigarettes and cognitive enhancers such as “nootropics” – can boost younger consumers’ interest in purchasing these goods.

That was among...