How Aerie bolstered its marketing inclusivity efforts

Aerie, the female intimate apparel brand, has seen 30 quarters of profitable growth, assisted by value-led marketing focused on encouraging body positivity and inclusivity.

Aerie, the intimate apparel brand owned by American Eagle, has been on an impressive growth streak.

Speaking at the Unstereotype Alliance Global Summit (NYC, November 2022), Torrey Acri, Aerie’s senior creative director, explained that it has, in fact, experienced 30 consecutive quarters of growth.

This impressive trend is due in no small part to the brand’s prioritization of an inclusive product portfolio, with offerings such as tops, underwear, leggings and swimwear that fit a wide variety of body types, from XXS to XXL.

This is backed up by extensive marketing efforts, with body-positive messaging that advocates for customers to be...

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