How Aerie bolstered its marketing inclusivity efforts

Maya Yegorova

Aerie, the female intimate apparel brand, has seen 30 quarters of profitable growth, assisted by value-led marketing focused on encouraging body positivity and inclusivity.

Brand purpose
Consumer sentiment
Marketing to women
Diversity & portrayal in advertising
Clothing, apparel
United States
Strategy

Aerie, the intimate apparel brand owned by American Eagle, has been on an impressive growth streak.

Speaking at the Unstereotype Alliance Global Summit (NYC, November 2022), Torrey Acri, Aerie’s senior creative director, explained that it has, in fact,...

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