How advertising pays back

Tim Broadbent

It is timely to review advertising's long term effects as recession looms. Persuasion testing is the most widely used advertising research metric in the US.

Long-term vs short-term effectiveness
Measuring ROI
Auditing & evaluating agencies
Ad testing theories & ideas

How Advertising Pays Back

It can lift in the short term, but the real returns have to be looked for over time, says Tim Broadbent, Bates UK

It is timely to review advertisings long-term effects when recession looms. If consumer spending slows there are...

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