How advertisers can take advantage of the new moment marketing

Dan Chorlton

Brands can maximise TV exposure with a sophisticated paid search media strategy.

We all watched a lot more TV during lockdown. Last year, tackling 121 episodes of a single show was no longer as daunting as it once seemed. A new survey into the UK’s TV viewing habits reveals that, on average, Brits currently spend 28 hours of every week glued to their tellies, clocking up 112 hours a month. A fifth of those polled said that in 2021 they could not live without their TVs. 

There is evidence that our love of TV is one of the consumer habits that might never return to “normal”. The end of last...

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