How a zombie drove engagement with Pringles

Snack brand Pringles worked with its partner Xbox and game developer Raw Fury to develop a character for a gaming campaign on Twitch.

Pringles claims to be the snack of choice for gamers. However, it’s not necessarily for the reasons you might first think of, such as taste or flavour variety. “It leaves less grease on your hands,” according to Stephen McSweeney, digital marketing specialist...